Website plans
Choose the plan that matches how your website needs to work.
Every plan includes the Valexia baseline standard. The difference is scope: how many conversion journeys the site supports, how much architecture it needs, and how much tracking and integration work sits behind it.
These plans apply specifically to website engagements. Broader Customer Acquisition Infrastructure work is scoped around the business requirements.
Beyond the website
Need work elsewhere in the acquisition system?
Automation, CRM, campaigns, attribution, and customer lifecycle work are scoped separately according to the constraint and the systems involved.
Core
Straightforward small businesses that need a polished, modern, conversion-focused website with a relatively simple customer journey.
Scope and pricing are defined together during discovery, based on what the website needs to accomplish.
Request a ConsultationTypical characteristics
- Approximately 4–6 primary pages
- Standard navigation structure
- Standard lead/contact forms
- One primary customer journey
- Standard CTA architecture
- Responsive design
- Foundational SEO implementation
- Standard analytics architecture
- Standard form and conversion tracking preparation
Ongoing management includes
- Hosting/deployment oversight where applicable
- Uptime monitoring
- Form/function monitoring
- Technical maintenance
- Analytics/tracking health checks
- Performance monitoring
- Up to approximately 30 minutes of small content updates per month
- Email support
Unused update time does not roll over. Major redesigns, new pages, campaigns, large content additions, new integrations, or new functionality are separate project work.
Growth
Businesses where the website plays a more active role in customer acquisition.
Scope and pricing are defined together during discovery, based on what the website needs to accomplish.
Request a ConsultationTypical characteristics
- Larger page architecture
- More involved customer journey planning
- Multiple services or conversion paths
- Dedicated landing page(s)
- More detailed analytics architecture
- More sophisticated forms or tracking
- Stronger campaign alignment
- Basic third-party integrations where appropriate
Ongoing management includes
- Everything in Core management
- Up to approximately 60 minutes of small content updates per month
- Landing page maintenance
- Monthly analytics review
- Conversion-path monitoring
- Higher support priority
Unused update time does not roll over.
Advanced
Businesses and organizations with more complex acquisition, technical, integration, content, or customer journey requirements.
Scope and pricing are defined together during discovery, based on what the website needs to accomplish.
Request a ConsultationTypical characteristics
- Larger website architecture
- Multiple conversion journeys
- Multiple landing page experiences
- Advanced tracking requirements
- Integrations
- Automation
- More sophisticated forms
- More involved technical functionality
- Significant acquisition infrastructure
- More complex business logic
Ongoing management includes
- Everything in Growth management
- Up to approximately 90 minutes of small content updates per month
- Advanced integration monitoring
- Automation/integration health checks
- Expanded tracking health monitoring
- Support for more complex site architecture
- Higher priority support
Unused update time does not roll over.
Enterprise / Custom
For projects that do not fit standard website scope.
Scope and pricing are defined together during discovery, based on what the website needs to accomplish.
Request a ConsultationTypically fits
- Large websites
- Advanced web applications
- Complex customer acquisition infrastructure
- Multiple systems/integrations
- Specialized functionality
- Projects that exceed Advanced scope
The Valexia standard
Built into every Valexia website.
Every website starts with the fundamentals required to launch as a serious business asset—not just a collection of pages.
- Business and customer journey discovery
- Site strategy and information architecture
- Conversion strategy
- UX/UI design
- Development
- Conversion-focused content structure and copy guidance
- Responsive and mobile optimization
- Technical and on-page SEO foundations
- Forms and conversion paths
- Analytics-ready dataLayer implementation
- GA4/GTM integration readiness
- Google Search Console readiness
- Microsoft Clarity integration readiness
- Performance and technical QA
- Launch preparation
- Ongoing managed website service
Scope clarity
What website management does and doesn't cover.
Website management does not mean unlimited redesign or unlimited development. Included content updates are intended for minor changes.
Minor updates (included)
- Text updates
- Image swaps
- Contact information
- Small content edits
- Minor existing-page adjustments
Separate project work
- New pages
- New landing pages beyond plan scope
- Redesigns
- Rebrands
- New major sections
- New functionality
- New integrations
- Advanced automation
- Ecommerce implementation
- Significant copywriting projects
- Campaign development
Management time does not roll over month to month.