Skip to content

Work

Work built around real constraints and business goals.

Explore where each project started, which Customer Acquisition Infrastructure pillars were involved, and what the work enabled.

  • Alex Salmeron Insurance Services homepage on desktop with a Massachusetts auto, home and umbrella insurance headline and a Request a Quote call to action

    Massachusetts Personal Insurance

    Alex Salmeron Insurance Services

    Initial Entry Point
    Website & Conversion / Lead Generation Infrastructure
    Pillars
    Traffic & Campaigns · Website & Conversion · Lead Capture & Automation · CRM & Lifecycle · Measurement & Attribution
    Objective
    Connect acquisition, conversion, lead handling, and measurement around three distinct insurance customer journeys.

    View Case Study

  • Garzon Solar website homepage displayed on desktop

    Residential Solar

    Garzon Solar

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion · Lead Capture & Automation · Measurement & Attribution
    Objective
    Create a measurable digital acquisition path beyond door-to-door prospecting.

    View Case Study

  • In Development

    Ventana's OS public homepage in development, showing the “Open a Window. Rebuild a Childhood.” hero

    Nonprofit Operations / Software Platform

    Ventana's OS

    Initial Entry Point
    Website & Conversion / Operations Platform
    Pillars
    Website & Conversion · Lead Capture & Automation · CRM & Lifecycle · Measurement & Attribution
    Objective
    Develop a connected nonprofit operating system spanning public, donor, volunteer, and internal experiences.

    View Case Study

  • In Development

    Orisha redesigned homepage in development, showing the “Untold Legendz Presents” hero with Kickstarter and Steam calls to action

    Video Games / Entertainment

    Orisha

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Evolve the game website into a stronger audience and customer-acquisition asset.

    View Case Study

  • MetroWest Pest Control homepage with the headline “Figure out what you are actually dealing with before you call anyone” and a homeowner field-guide panel

    Pest Control / Home Services

    MetroWest Pest Control

    Initial Entry Point
    Website & Conversion / Local Demand
    Pillars
    Traffic & Campaigns · Website & Conversion · Lead Capture & Automation
    Objective
    Capture high-intent local pest-control demand and route inquiries toward a service provider.

    View Case Study

  • Local Demand Company homepage with the headline “Local demand, delivered to one exclusive business” and a “How an inquiry travels” panel showing the path from local customer search to exclusive business partner

    Advertising / Lead Generation

    Local Demand Company

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Explain the owned local-market asset model and give prospective partners a clear next step.

    View Case Study

  • Alex Salmeron Tech homepage hero — “I build systems to understand how they work” — with View Projects, Access Lab and View Resume actions

    Technology / Personal Brand

    Alex Salmeron Tech

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Create an evolving technical portfolio and public content platform.

    View Case Study

  • Ventanas for the Children of Venezuela website homepage displayed on desktop

    Nonprofit

    Ventanas for the Children of Venezuela

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Create a central public destination for the organization, volunteering, events, and donations.

    View Case Study

  • Pedro's Kitchen restaurant website homepage displayed on desktop

    Restaurant / Food & Hospitality

    Pedro's Kitchen

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Create a dedicated restaurant presence for menu, ordering, catering, and the brand story.

    View Case Study

  • Pedro's Street food truck website homepage displayed on desktop

    Food & Hospitality

    Pedro's Street

    Initial Entry Point
    Website & Conversion
    Pillars
    Website & Conversion
    Objective
    Give customers a clear path to the menu, ordering, catering, and the food truck story.

    View Case Study

Assess Your CAI