The business
Garzon Solar was created for solar sales representative Christian Garzon, who sells residential solar directly to homeowners.
Residential Solar
Garzon Solar
LiveClient project
- Initial CAI Entry Point
- Website & Conversion
- Pillars Addressed
- Website & Conversion · Lead Capture & Automation · Measurement & Attribution
garzonsolar.com
The Business Situation
Where the project started
The visible constraint
Christian needed new ways to generate solar opportunities that did not rely solely on door-to-door prospecting. He had no dedicated digital space where potential customers could learn about him, understand the solar services he offered, and move through a defined online conversion journey. The project needed to establish a professional digital presence that could support his personal solar business while opening additional customer acquisition paths.
Business objective
Create a measurable digital acquisition path beyond door-to-door prospecting.
CAI Flow Diagnostic
Where the system needed work
The flow shows what was already functioning, where opportunity existed, and which stages were addressed within this engagement.
Continuous optimization · learn · refine · repeat
- 01
Attract
Existing / Functional
- 02
Convert
Improved by Valexia
- 03
Capture & Respond
Improved by Valexia
- 04
Manage & Nurture
Not in Scope
- 05
Measure
Improved by Valexia
- 06
Expand
Not in Scope
- Existing / Functional
- Bottleneck / Opportunity
- Improved by Valexia
- Not in Scope
Pillars Addressed
The Customer Acquisition Infrastructure involved
Traffic & Campaigns
Not in scope
Website & Conversion
- Original condition
- The business needed owned digital paths beyond door-to-door prospecting.
- Intended outcome
- Campaign-ready conversion paths for distinct customer journeys.
Lead Capture & Automation
- Original condition
- New appointments needed a defined response path.
- Intended outcome
- A consistent first-response and internal notification path.
CRM & Lifecycle
Not in scope
Measurement & Attribution
- Original condition
- Digital journeys needed observable conversion activity.
- Intended outcome
- Key visitor behavior and conversion actions became measurable.
Retention & Expansion
Not in scope
Implementation
What Valexia changed
The project expanded beyond a standalone website. The main website established Christian's digital presence and gave prospective customers a central place to understand his services. Customer-journey-specific landing pages were then developed to create focused conversion experiences. Tracking, analytics and initial lead automation were implemented so the website could function as part of a larger acquisition system rather than as an online brochure.
Website & Conversion
- Built the main website
- Created customer-journey landing pages
- Designed quote and booking paths
Lead Capture & Automation
- Connected Calendly, Google Sheets, and Gmail through Make
Measurement & Attribution
- Implemented GA4 and Google Tag Manager
- Added Microsoft Clarity
The Connected System
How the work connects
The website was implemented as one component of an acquisition path rather than as a standalone brochure site.
- 1
Acquisition
Digital paths beyond door-to-door prospecting
- 2
Website / landing page
Main site plus journey-specific pages
- 3
Conversion
Defined inquiry paths
- 4
Measurement
GTM, GA4 and Microsoft Clarity
- 5
Lead automation
Initial automated lead handling
Implementation Evidence
Behind the work
The visible experience is one part of the connected system behind it.
Google Analytics 4
Analytics & Measurement
Measurement infrastructure used to understand website activity and meaningful conversion behavior.
Microsoft Clarity
Behavior Analysis
Behavioral measurement used to understand how visitors interact with the website and conversion experiences.
Make.com
Lead Automation
Make.com scenario handling Calendly appointment activity — watching bookings, reschedules and cancellations, updating Google Sheets lead records and sending notification emails through Gmail.
Google Tag Manager
Conversion Tracking
Tag and event infrastructure used to connect meaningful website actions — form starts, quote requests, appointment bookings, phone and email clicks — with the broader measurement system.
Experience
Project experience
- garzonsolar.com
Desktop Homepage
Main website introducing Christian and the solar services offered.
- garzonsolar.com
Solar Quote Landing Page
Journey-specific landing experience with a step-by-step solar quote request.
- garzonsolar.com
Thank-You Experience
Confirmation step after a quote request, with the option to book a time directly.
Mobile Experience
Mobile implementation of the main website.
Outcome / Business Impact
What the work enabled
The website, customer-journey landing pages, tracking implementation and initial lead automation are live. No performance figures are published for this project.
- Created measurable lead paths
- Established campaign-ready landing infrastructure
- Connected appointment capture to an initial response workflow
Where is your CAI constrained?
Every business enters the system at a different point. The CAI Maturity Matrix shows what deserves attention first.