Video Games / Entertainment
This is the existing public website associated with the game. The Valexia redesign is still in development and is not what appears at this link.
The Business Situation
Orisha is a video game project developed by Untold Legendz. The game requires a digital presence capable of introducing the world and game to prospective players while supporting the larger audience-building and funding journey surrounding the project.
The existing Orisha website needed to evolve from a basic game presence into a stronger audience and customer-acquisition asset. The redesigned experience needs to help prospective players understand the game, become interested in the world and concept, follow the project, join the email audience, visit or wishlist/follow the game on Steam where appropriate, support or follow the Kickstarter campaign where appropriate, and move naturally into the project's broader community and acquisition ecosystem. The project must also support future paid acquisition and organic audience-building efforts.
Evolve the game website into a stronger audience and customer-acquisition asset.
CAI Flow Diagnostic
The flow shows what was already functioning, where opportunity existed, and which stages were addressed within this engagement.
Continuous optimization · learn · refine · repeat
Bottleneck / Opportunity
Bottleneck / Opportunity
Not in Scope
Not in Scope
Not in Scope
Not in Scope
Pillars Addressed
Not in scope
Not in scope
Not in scope
Not in scope
Not in scope
Implementation
The project is being approached as more than a visual redesign. Valexia is evaluating the website as one component of Orisha's larger audience-development and customer-acquisition system. The work includes thinking through website information architecture, mobile experience, conversion paths, email signup, Steam traffic, Kickstarter traffic, SEO, measurement, paid acquisition readiness, the customer journey, and how social and search channels connect back to the site. None of these integrations are complete.
The Connected System
A planned view of how the website is intended to sit inside Orisha's wider audience-development system. This describes the direction of the work, not implemented infrastructure.
Primary planned discovery channels for the game
The redesigned experience introducing the world and the game
Planned conversion paths out of the site
Where interested players are gathered
The longer-term outcome of the journey
Search traffic enters as search demand for the game develops
Planned measurement across the whole system
Implementation Evidence
These views show real work in progress. Nothing shown is represented as operational yet.
Design
The redesigned site's community and support section as it currently exists in the development environment, inviting players to follow the Kickstarter and wishlist on Steam.
Design
The redesigned mobile experience as it currently exists in the development environment.
Architecture
The redesigned site's support section as it currently exists in the development environment, connecting the page to the Kickstarter and Steam conversion paths.
Screenshot placeholder — planned — will show: Orisha GA4 and GTM implementation
GA4 / Google Tag Manager
Planned measurement implementation. Not yet implemented.
Screenshot placeholder — planned — will show: Orisha Microsoft Clarity setup
Microsoft Clarity
Planned behavioral measurement. Not yet implemented.
Screenshot placeholder — planned — will show: Orisha email automation workflow
Automation
Planned email automation for the signup audience.
Screenshot placeholder — planned — will show: Orisha paid social campaign architecture
Paid acquisition
Planned paid social structure. Not yet running.
Diagram placeholder — planned — will show: Orisha Steam and Kickstarter conversion paths
Conversion
Planned conversion paths toward Steam and Kickstarter.
Experience
The redesigned homepage as it currently exists in the development environment, with Kickstarter and Steam actions in the primary navigation. It is not the live site.
The game's pre-launch Kickstarter page — the support path the redesigned site is being built to point toward.
The redesigned experience on a phone, as it currently exists in the development environment.
The game's Steam page, currently listed as Coming soon — the wishlist path the redesigned site is being built to point toward.
Existing site screenshot placeholder — will show: Existing Orisha public website at untoldlegendz.com
The current site at untoldlegendz.com is the game's existing public presence. It is not the Valexia redesign.
Current Status
The Orisha website redesign and broader acquisition work are currently in development. The project will be updated as the redesigned site, conversion paths, measurement infrastructure, and acquisition systems are completed.
Every business enters the system at a different point. The CAI Maturity Matrix shows what deserves attention first.