The business
Ventanas for the Children of Venezuela is a Massachusetts-based nonprofit doing humanitarian and community work in Venezuela and Colombia near the border between the two countries.
Nonprofit
Ventanas for the Children of Venezuela
Live / Being redevelopedClient project
- Initial CAI Entry Point
- Website & Conversion
- Pillars Addressed
- Website & Conversion
ventanasvenezuela.org
The Business Situation
Where the project started
The visible constraint
The organization needed a central digital destination where people could learn about it, understand its work, inquire about volunteering, stay informed about upcoming events and donate.
Business objective
Create a central public destination for the organization, volunteering, events, and donations.
CAI Flow Diagnostic
Where the system needed work
The flow shows what was already functioning, where opportunity existed, and which stages were addressed within this engagement.
Continuous optimization · learn · refine · repeat
- 01
Attract
Existing / Functional
- 02
Convert
Improved by Valexia
- 03
Capture & Respond
Not in Scope
- 04
Manage & Nurture
Not in Scope
- 05
Measure
Not in Scope
- 06
Expand
Not in Scope
- Existing / Functional
- Bottleneck / Opportunity
- Improved by Valexia
- Not in Scope
Pillars Addressed
The Customer Acquisition Infrastructure involved
Traffic & Campaigns
Not in scope
Website & Conversion
- Original condition
- A focused digital experience was needed.
- Intended outcome
- Create a central public destination for the organization, volunteering, events, and donations.
Lead Capture & Automation
Not in scope
CRM & Lifecycle
Not in scope
Measurement & Attribution
Not in scope
Retention & Expansion
Not in scope
Implementation
What Valexia changed
The current website established the organization's public-facing digital presence and made important participation paths accessible online. The organization's digital requirements have since grown substantially, and the website is currently being redesigned and redeveloped toward a much larger digital platform.
- Nonprofit website
- Information architecture
- Public-facing organization information
- Donation pathways
- Volunteer inquiry pathways
- Event information
- Responsive web experience
Experience
Project experience
- ventanasvenezuela.org
Desktop Homepage
Current public-facing website for the organization.
- ventanasvenezuela.org
Interior Page
Donation, volunteer inquiry and event information.
Mobile Experience
Responsive web experience.
Outcome / Business Impact
What the work enabled
The capabilities described above are what exists on the current live website. Separately, a next-generation Ventanas platform is in development, intended to include live impact dashboards, donor portal functionality, volunteer portal functionality, operational systems and additional organizational infrastructure. Those capabilities do not exist on the current public website.
The Next CAI Opportunity
The Next Evolution
As Ventanas' digital and operational needs grew, the organization began moving beyond the limitations of a conventional nonprofit website. That evolution led to Ventana's OS, a larger digital platform currently in development.
Where is your CAI constrained?
Every business enters the system at a different point. The CAI Maturity Matrix shows what deserves attention first.